Friday, January 30, 2009

Don't Kilz the Messenger

My apartment, thanks to my dear friend with dogged persistence and a great sense of style, is finally colorful and homey. Part of why I was reluctant to paint it in the first place was my sense of the work vs. the result - I don't spend a lot of time here, so why should it be anything but white? Her argument, interestingly enough, was that once it was beautiful I would want to be there more.

We ended up using Kilz Paint from Wal-Mart, guaranteed one-coat for life. I was pretty impressed impressed with the smooth glide even on my crazy textured walls, and, like every other product in my life that's wowed me, I wanted everybody to know about it. So I started telling them. Kilz paint is the best paint in the universe. It's thick, it goes on with one coat (just like it says on the label!) I am wowed. It's a product that does what it promises and makes evangelists out of buyers in a category that most people don't look forward to needing. I am also wowed by the fact that 4 of the 7 people I told about it told me "Kilz is a primer - you need to paint over it with paint." My thought? Kilz definitely could be a primer (it's thick enough) but you can dye it in 1,000 colors and it went on as smooth as 3-4 coats of a competitor's product. Why was everyone stuck in the mud here?

Here's the problem. Kilz may very well be a primer. However, it can be dyed to over 1,000 colors which means it wasn't meant to be painted over. It even comes with a lifetime guarantee of being one coat. My guess is that whoever invented it probably did it by accident, or maybe dropped some dye in primer one day just as an experiment. Voila!

What ideas are on the tip of your tongue right now? What aspects of your job or company could run faster, better or more efficiently? What products do you need and which ones don't you need? Are employees engaged? Challenged? Motivated?

If not, it might just be time to drop some dye in the primer and see what happens.

Wednesday, January 21, 2009

Dead birds on a stick. Really, no explanation necessary.

Last night, in very possibly the longest six minutes and forty seconds of my life, I watched a slide show called Lovely and Amazing, featuring 20 dead birds mounted on what appeared to be Popsicle sticks clipping along one at a time over 20 slides with their calls playing in the background and the artist (her term not mine) standing idly next to the slide show, mic swinging by the cord from her hand, while she looked on (apparently mesmerized by her own work) and offering no other explanation.

It got me thinking. Most things do, as I'm sure you know by now. :)

Where does the audience fit into a presentation?

If stand up comics are any indication, the audience is at least 50%, maybe more than that. The experience of trying to get the attention of people sitting at round tables eating and talking is painful. On the flip side, an audience already prepared to support you and/or your message, interested and ready to engage is priceless.

The questions I would ask any presenter to consider are: "How likely is my audience to already have knowledge on this subject?" "What is the purpose of this information? Entertainment, Call to action, Informational only?" "If they're ready to engage, did I give them an action step?"

Having sat through countless engagements in my life, I can confidently say the most memorable ones are some combination of all three. The speaker didn't have to be a stand up comic to make light of a few serious topics intermittently. The common thread seems to be the story behind the story. In all circumstances, people want to feel like by attending this session, they're receiving something they wouldn't have gotten elsewhere and didn't already know.

The last and most crucial piece of a successful talk:

Make it short enough! There will be times when you need to give people 40 hours of information. There are an awful lot of times when an hour long talk should have been 20 minutes. Does your audience need visual aids or handouts? Do they need to know every nuance of your topic? Why do they need to X or Y?

By considering these things in advance, you're likely to get a vastly improved response than you would have any other way.

Saturday, January 17, 2009

The Mission, if you choose to accept it...

Say It and Live It, the wonderful little book I mentioned in my last post, is sitting on my desk right now next to an empty coffee cup, a dozen library books, a roll of paper towels, some mail I've been meaning to open and wires and wires connecting everything to everything else. I've come to two important realizations over this.

1) I really need to clean my desk.
2) I need to write a personal mission statement.

The last time most of us wrote personal mission statements was when we were trying to get into college, when you're young and idealistic and don't understand much of anything at all. I wrote one. It helped me get into The Ohio State University (not to be confused with Harvard, which I believe refers to itself as the Ohio State of the Northeast).

Patricia Jones and Larry Kahaner lay out six foundations that a company must incorporate for a mission statement to work: simplicity, the involvement of many members of the company, an outside perspective, wording that reflects personality, the creative and frequent sharing of it and the willingness to look to the mission statement for guidance.

I want to take this one step further and ask people to apply that to their personal lives.

So many young professionals between 25 and 40 seem to be struggling with the same question - "What do I want to be?" and I think that's the wrong question. What if we changed the conversation from what to whom, and started thinking through the character issues instead of the action steps?

"I want to be an accountant" (or a dentist or a roofer or a magician) is a much more pat answer than "I want to be centered, calm in the storm, functioning within my purpose and making the world more complete." The second answer doesn't fit. The second answer is someone who doesn't want to grow up, or is too young or naive or idealistic.

For someone like me, who values most spreadsheets far more than most people (if for no other reason than because they fit a set of rules), the answer is simply trial and error. Does the whole world annoy you? Try living with unlimited patience. Don't like the fact that you don't have much control over your circumstances? Try starting something new... a book club, a sports team, a chapter of Toastmasters.

I'm constantly encouraged by the fact that my biggest problem is unlimited choice. My mailbox is stuffed with advertisements from local colleges and community centers encouraging me to try something new. The Internet is the gateway to the world, and if navigating it isn't yielding any interesting results, there's always the traditional (gasp) way of talking to friends and asking them about their interests. Try going to high school musicals or a church far from your denomination or whichever appeals to you least between art museums and football games.

My answers have been coming in a variety of sources. I love creativity but also calm. I don't like frenzied much of anything. I love connecting with other people... but also highly value my space. I like nature only in small doses, and have to remind myself to take advantages of the resources offered to me. I also have to draw hard limits against people who want an unlimited amount of anything from me.

My mission is to empower other people to realize their dreams and teach them how to turn them into action plans, working together to eliminate obstacles and distractions.

Learning to think differently will give you a stronger sense of where you feel most at home and what you want your life to be all about.

Wednesday, January 14, 2009

Fill in the blank. "My company could be better if ___"

Message board. Blogs. Social Networks.

For some of us (I also point the finger at myself here!), public information has become some cross between a habit and an obsession. Lawsuits get filed over the wrong people sharing the wrong information. People get hired and fired over recruiters finding them or their bosses staring at their web-resume advertising themselves for immediate hire.

I was reading a message board last night and someone posed the question to the world: Fill in the blank. "My company could be better if ___". Responses were mostly negative, and I assume that's one of the unfortunate by products of the question. Given the market and how many executives and politicians have been in the news in the last 5 years, it's hard for a lot of people to feel good about where they work.

So here's the real question... what would happen if the company asked its own employees that question, took no retribution on scathing comments, and made changes to reflect the better?

I've just finished a book called Say It and Live It http://www.amazon.com/Say-Live-Patricia-Jones/dp/0385476302 that talks about 50 companies' mission statements and how they're committed to them. It got me thinking - virtually every company I've ever worked for has said its people are its greatest asset, which I've come to realize is the equivalent of workers saying perfectionism is their greatest weakness.

Has your company ever posted a profitability challenge, where every department scans itself for waste? Prizes for the winners. What about feedback for ways the company can make itself a better place to work at low or no cost? Flex time, work from home options and little things like the ability to give your vacation days to coworkers if desired create a strong bond to the brand.

My dream for my own company is that we would have a work force so incredibly loyal that we could publish their contact info on the home page and no recruiters would get their calls returned.

A few ideas your employees will be happy to give you on running a better mousetrap:

1) Ask what they like the least about their current job responsibilities. Challenge them to come up with a way to get it done more easily. If they don't like a task that must be done, look at your entire department - can you pair up a detail-oriented and a creative person to share responsibilities vs. assigning the task to each, 50/50?

2) Ask what they like the least about their current environment. Are engineers trying to work quietly while boisterous sales people are talking on the phone all day? Are departments who interact all day physically close to one another? If not, can one be moved?

3) Ask how they feel their compensation package compares to the competition. Employees overwhelmingly don't expect to be paid ridiculous amounts over the expectation for the job, but do become vulnerable to recruiting when they feel (and especially if they actually are) underpaid. Your more experienced people know what the national averages are, and particularly the local ones. The average cost of replacing an employee is ~25-40% of their annual pay, so paying them 10% more might be one of the best moves a company can make.

4) Ask if your employees understand the resources available to them. Here, internal marketing is particularly important. If not, make a point to step up the availibility.

5) Do employees get to engage with management one level above their supervisor and beyond? A CEO doing a bi-annual meeting is huge in helping build credibility. Likewise, it's worth a senior VP stopping in for a quarterly lunch with people from various departments. It keeps everybody accountable and motivated.

6) AOB. Any other business. If there's an open door for employees to share their questions, ideas, concerns or complaints, they're much more likely to be happy and productive.

Saturday, January 3, 2009

Professional Education and Career ROI

The first boss I ever had in my professional career gave me some pretty sound advice that I've thought of often over the years:

"To make it in finance, you have to know stuff or you have to know people. You're 22, you don't know anybody, and the people you do know don't have any money. So, grad school for you!" and he handed me a copy of our company educational reimbursement policy. "There are two types of programs," he explained "the easy way for people who just want letters after their name, and the hard program that will get you respect industry wide. Which one do you want to do?"

I took the hard one. The rest was history.

I raced through the classes in a year, becoming the youngest person in my firm to get them, and ironically wasn't able to use the designation for several months afterward since I didn't have enough career experience. But those three letters, and all the other designations I've earned since then, have tagged on the end of my name on my email signature and stationary and every resume I've written. I don't use my middle initial anymore... it seemed odd to have a letter in the middle of my name when I had so many at the end.

Here's the $64,000 question: was it worth it?

In a word: YES.

To know if grad school is right for you, take this True/False quiz: (Come on... we're talking about school here! Of course there's going to be a test at the end...)

1) I know specifically how this program will help me.
2) I have a rough idea of what topics will be covered.
3) I have investigated professional certificates, industry-specific licensing and other options.
4) I have done informational interviews with people who have the job I think I want. They also agree this schooling is necessary.
5) I can afford it on my current income, or I know what the future loan payments vs. future income will be and I'll be better off.
6) I'm not anticipating any other major life expenses during or immediately after grad school that would prevent me from finishing.
7) I've spent at least three (preferably five) years working in my chosen field.
8) I can handle the academic workload.
9) I can handle the strain the extra work may put on my current job (if you have one), my marriage, family, social life, etc.
10) I chose my program for a specific reason relevant to me, not purely on a general ranking or family legacy.

If you answered most of the above questions True, you've probably done enough research to go to grad school.

Finally, there's a possibility grad school may make you undesirable. If you're a lawyer, people may be concerned you're not able to innovate. If you're an MBA, you may have the "Vice President Syndrome." (See point number 1, knowing specifically how your program will help you.)

Studies have shown consistently that more education equals more money over a lifetime and grad school may be the time of your life! Being around a dynamic, focused group of colleagues who are moving in the same direction you are is good for everybody.

Be focused, be sure and be on with it!

Friday, January 2, 2009

Virtual Couches

I woke up this morning to a tongue in my eye and hearty bacon breath panting at me, and realized two things. 1) Dogs and beds should not be the same height. 2) I see a hugely excellent reason to have a pet you can keep in a file folder.

I was having dinner with three close friends on New Year's Eve, and one of them was telling me about her virtual pet on Facebook. I, having proudly resisted the urge to open up an account for several years, officially caved to peer pressure after she told me that.

Although I haven't spent much time on it yet, I'm interested in the rest of the things it can do. Is there a virtual couch you can sit on? What about a virtual cup of coffee? What applications have amateurs developed, considering there were almost 200 hits for virtual pet program applications on Facebook when I searched tonight.

Personally, I've gone from being a consumer only to a producer-consumer. More and more, the line between amateur and professional content is getting blurred. When blogs are getting more hits than professional newspapers, with equal and sometimes superior quality, I think it's time to ask ourselves what is the role of the producing consumer in today's business model?

ITunes is another great example. Just a few years ago, Ipods didn't exist. Now, ITunes is the second largest retailer in the US, trailing only Wal-Mart. Local bands, without the ability to promote themselves in the same way that major labels do, can nonetheless get benefits out of being available to download.

If you haven't read Chris Anderson's book and blog The Long Tail, http://www.thelongtail.com/, I highly recommend it. It's a fascinating theory that proposes if, given infinite choices, consumers' demand will swell to meet that number of choices.

So, back to Facebook. While I've been writing this entry, three people have written on my wall, I commented on two of their statuses, made plans with another for dinner next week and considered adopting a virtual penguin. As Facebook's corporate image has always been that they don't care about money, the tide is starting to turn - you have ages, genders, interest groups, localities - about everything you need to run a successful marketing program. Now the only question is how will they use it in a way that the commercial aspect doesn't take over?

Is Chris correct? Are there infinite demands for infinite choices?

If virtual penguins didn't exist, would we ever have known that we needed them?

The Giving Fund

New Year's is a time for reflection. A time to consider (however briefly) the opportunity to stop smoking, start working out, redo the budget. Prioritize what's important. Clean out the closets. Organize your birthday cards a year in advance and call your grandmother more often. All kinds of dreams, all kinds of ideas.

I know of very few people who have any luck successfully transforming themselves into something different. It's by no means undoable, but unlike far too many self help books that preach the gospel of changing yourself and the actions will follow, I propose a different method. "You are," said Aristotle "what you repeatedly do. Excellence, therefore, is not an action but a habit." So change your behavior now, and your heart, mind and soul will follow.

Giving for me was the hardest. I wanted to be the kind of person who gave. I wanted to give because Jesus was the ultimate giver. But it was hard. I had bills. I had a mortgage. And I had an overwhelming amount of guilt because there were people who had it so much worse off than I did, and many of them gave generously. A friend of mine from college had to struggle through her final exams back and forth going to the school's hospital to sit with her mom as she lay dying of cancer. This extraordinarily faithful woman put her hope in the Lord and even as she struggled to raise children alone, she gave faithfully.

Financially, giving was something that I worshipped. It took on a place of importance that turned into a prideful issue. I would most certainly give, but always with a careful eye on my tax write-off, and particularly would give to causes when I felt they were worthy of my gift and I would be properly credited.

As I've grown in my giving, I find those things less important. I make a list of causes that I care about and I give generously. I don't try to give everything to every cause. I don't make excuses that my gift is too little to count, or that the charity can't be trusted. I find charities that I can trust, then I trust them. In its purest form, giving to charity is buying nothing. But if you've ever given regularly, you'll understand that giving will buy you something that no thing can replace.

I challenge all of you who budget to put money in your giving fund. If you can write the check now, then you should. If you can't (and the reason stopping you is almost always fear or greed), then don't write it. But put the money aside and pray about it. Think about the people in your life who have been generous with you, or if you don't have any, break that cycle.

My causes are varied. I care about church, Junior Achievement, Toastmasters, the library and politics. My giving is reflected accordingly. I want you to give boldly, as you've already received. When you give in line with your values, you'll be free.

What I most want is for my life to be an inspiration to the ones I hold the closest. For all the differences you may be able to come up with between Donald Trump and Billy Graham, there's really only one: if you glorify yourself, you must win as somebody loses. If you glorify Him through your sacrificial love and praise, others will lift you up. Look to the Ultimate Giver, for He is the only one who will ever and always out give you.

Thursday, January 1, 2009

How can corporate training be more effective?

Training. It can be viewed as vitally necessary, a waste of budget, and everything in between. In this era of cost cutting and the mad scramble for profitability, how can companies be more strategic in their approach?

Before costs or any other factor can be considered, I would ask what the employees look like on the other side of the training. What new benefit are they bringing to the company? What skills do they have now that they didn't have before, and how will that make the company more efficient (or profitable or whatever other goal the company had in mind). Are the employees going to need on-going monitoring and assistance? Does the training require company-specific longevity and expertise?

Most companies either use full time in-house trainers or freelance consultants. Both have merit, however this isn't just a bottom-line issue. Training should always be viewed as a source of revenue for the company. If the training won't significantly improve the employee's bottom line to the company, skip it. One of the worst things a company can discover is that it spent time, money and effort making sure its employees are absolutely world-class at a skill set they didn't need at all.

A few ideas to leverage your training department:

1) Do intra-team (or departmental training). Do you have a small number of employees with a great skill set you want to replicate? Do a brown bag lunch/panel discussion on best practices.

2) If you have a large number of people to deploy information to, give it to them with a virtual presentation. It's particularly helpful if you have the ability to archive it for later reuse and replay.

3) Ask the employees where they feel weakest. Companies that view training as a cost center vs. a profit center may be delivering the wrong programs, not be able to see the benefits from them and assume they're not working.

4) Ask management for feedback. What skills do they want their employees to have? Viral training can also be effective as a cost-cutting tool - train a select group of employees who can then deliver the training to their teams.

Training is extremely valuable and if done correctly, can reduce the need for external recruits vs. internal promotions, raise morale as employees are given the opportunity to grow in their skills sets and generate more revenue than it cost through a general improvement in efficiency, technology, revenue generation or any of a number of objectives.